McDonald's
When brands celebrate milestones, they tend to focus on themselves: revisiting their journey and showcasing numbers. It’s a moment of pride, often told from the brand’s point of view.
We made the 100th restaurant about the people who brought us here. We launched an anniversary campaign with many voices and across many touchpoints: custom manifesto, on-site experience, influencer storytelling, immersive OOH (walk-in billboard), special offers and a drone show.
