Influencers

Mountain Dew

The usual way:

When making a mistake, many brands deny it, try to cover it or simply apologize in a press conference.

The Tribal way:

When a brand makes a mistake, we encourage them to admit it. Not only in a public statement but in a big, loud, national campaign which shows people that they’re true, human and bold. Was it the right approach? We let the results answer this question.

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