Real Life Estate


The usual way:

The NGO launches a donation campaign, with an emotional video and an invitation to visit the website to find out more.

The Tribal way:

With the help of our fake real estate agency, Real Life Estate, we hijacked the main renting platforms and Facebook groups to post rental offers. When people clicked on them, they discovered that the listings were in fact improvised spaces where homeless spend their winters.
People could donate on the landing page and help those without a shelter get through the 2021 winter.

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