Heineken x Uber
At major sports events, brands usually show up through sponsorship logos, contextual ads or branded activations at viewing parties.
We wanted fans to enjoy the final, as well as the beer, without worrying about the driving. So, we turned a practical tension into a premium experience. By teaming up with Uber, we launched Champions Cruise: a branded ride that picked fans up from home and delivered them to the viewing party in style.
