McDonald's
During love month, brands go romantic – with special promos, sweet declarations and heart-shaped everything. It’s all about celebrating love online, the traditional way. Even though a feel-good approach, it shows up year after year.
For McDonald’s, we turned cravings into chemistry. We orchestrated real connections; all wrapped in a binge-worthy format that fans couldn’t stop watching. Instead of joining the love conversation, McDonald’s created its own love language – one fry at a time.