Time for a Birra – Chef or dare?

Birra Moretti

The usual way:

When launching a new cooking show, people focus on the cooking and the recipes.

The Tribal way:

When launching a new cooking show, we reinvent the format. Our guests play a game of chef or dare, in which they have to choose between a challenge or a difficult task in the kitchen.

So, the focus switches from cooking to cooking something fun.

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